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"Rave Mobile Safety, for example, started off helping universities broadcast messages to their students.
[…]
they had two unique assets. First, they had developed relationships with all mobile phone service providers. […] Secondly, Rave Mobile had close relationships with university police departments.
[…]
Rave Mobile is coordinating assets and modernizing the 911 phone system. “The 911 infrastructure was really built on landline infrastructure. It relies on people calling from landline phones for us to be able to tell where they are calling from. But 60 to 70% of calls today come from mobile devices,” Tom explains.
[…]
the true advantage comes from coordinating the uncoordinated."
Krippendorff, K. (2011, March 30). Disruptive opportunities within 911 calls. Fast Company.
(Source: Fast Company)